Pilates Lab is a classical Pilates studio centered around intentional, whole-body movement. During my time with the studio, I designed marketing materials across both print and digital, creating in-studio promotional pieces as well as social media graphics for events and campaigns. Each piece was crafted to capture attention while reflecting the calm, purposeful aesthetic the brand called for.
In-Studio Print Work
Real Pilates Teacher Training Program Brochure
Pilates Lab offers a 600-hour comprehensive classical Pilates teacher training program rooted in the methodology of New York's renowned Real Pilates. I designed a informational brochure to introduce prospective students to the program, distributed at the front desk as a first touchpoint for anyone considering enrollment.
Community Based Donation Class Flyers
To support apprentices completing Pilates Lab's teacher training program, the studio offered donation-based community classes promoted through local fitness apparel retailers. I designed small-format flyers intended to be handed directly to store employees meaning they had to stop someone cold and make an impression instantly.
A front desk display flyer introducing Pilates Lab's new referral program to existing clients. Designed to be clear and scannable communicating the program's value quickly to someone passing through the lobby.
Referral Program Flyers
Social Media Graphics
Ongoing Co-Lab Speaker Series Campaign
A recurring multi-format campaign promoting Pilates Lab's Co-Lab speaker series, bringing in outside wellness specialists including nutritionists, chiropractors, and breathing experts. Over several months I designed a full suite of graphics for each event spanning promotional flyers, Instagram stories, social posts, and email headers maintaining visual consistency across every touchpoint while giving each month its own distinct creative direction to reflect the featured specialist and their subject matter.
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May
