Flower + Crumb
Flower + Crumb is a branding concept for a fictional coffee shop and florist. This project was developed for a faculty review at Webster University. This project includes a logo style guide, packaging, and digital mockups, all designed to create a cohesive and inviting brand identity.
The “client” needed a brand identity that embodies the charm of a space where nature and indulgence meet. The final design captures the warmth and whimsy of a place where fresh blooms and baked goods come together through thoughtful typography, color palettes, and visual storytelling
This project began with a logotype and a logo style guide, defining the iconography, typefaces, colors, and variations. A key challenge was ensuring versatility while maintaining cohesion. This process taught me how to build a flexible yet consistent brand system.
I continued by creating some branding materials along with mockups to help further develop and visualize the brand.
