Take Five

Take Five is a fictional jazz and blues club developed as part of a branding project at Webster University. The goal was to craft a cohesive visual identity that captures the club’s rich, soulful atmosphere. This project involved designing a logo, stationery mockups, website mockups, and additional visual assets, all inspired by the vibrant energy of jazz and blues culture.

The “client” needed branding that would easily convey the excitement of entering a sleek jazz and blues club in New York City from the 1940’s. Through thoughtful typography, color, and layout choices, I aimed to create a brand that feels both timeless and sleek with elements of mid century modern charm.

A key challenge was balancing a vintage aesthetic with a modern appeal, ensuring the brand felt both nostalgic and contemporary. Through thoughtful typography, color, and layout choices, I aimed to create a brand that feels both timeless and inviting